FreizeitAgent visits your attraction anonymously – from the first click on your website to the last look back from the car park. Afterwards you get an honest, structured report your team can start working with right away.
When you run the place every day, you see processes, budgets and rotas. Your guest only sees their day. What does your experience feel like from the other side of the turnstile? That's the question we answer.
Your guests rarely tell you. They just don't come back.
During a mystery visit, an experienced test guest visits your attraction without your team knowing. They buy a ticket, join the queue, order fries, ask for directions – just like your guests do.
The difference: they observe systematically, score against fixed criteria and document everything. So you see your operation the way your guests experience it – not the way it looks on an announced walkthrough.
Nobody on the team knows. You see real everyday operations instead of a show.
A clear set of criteria makes results comparable and traceable – across several visits, too.
You don't just get scores – you get concrete, actionable advice from inside the leisure industry.
A focused check of selected areas or the full picture of everything your guest experiences – you decide how deep we go.
The classic test visit – focused and comparable.
We visit your attraction anonymously and score it against a set of criteria. Which areas and tasks are included, we agree with you beforehand.
Your entire customer journey – online and on site.
We check every touchpoint: from the first Google search through ticket purchase and arrival to the day itself and everything that follows.
Not sure which option fits? Just tell us what you want to find out. We'll recommend the right scope.
Many audits end with “there is potential here”. Ours start there. Every finding comes with what you can actually do about it – and how urgent it is.
Finding: The family ticket only shows up in step four. We nearly bought two single tickets.
Recommendation: Show the family ticket first in the shop and link it from the home page.
Finding: Friendly, but no orientation: nobody mentions highlights, show times or the park map.
Recommendation: A 20-second welcome with three fixed tips for the day – add it to front-desk training.
Finding: After buying online, there's no further message. No feedback request, no reason to come back.
Recommendation: Automated thank-you email with a feedback link and a season-pass offer.
Illustrative example – not from a client project.
Your guest has collected dozens of impressions before they see the first ride. The Experience Report covers all three phases.
Inspiration, information, tickets – can guests find what they're looking for?
From the car park to the exit – how does the day feel?
Do guests remember you – and do you stay in touch?
For a classic mystery visit we focus on the areas we agree on beforehand – usually phase 02.
Simple for you, unnoticed by your team.
Use the form to tell us which attraction and which option you're interested in.
In a short call we agree on goals, scope, criteria and a possible time frame.
We arrive unannounced – as a regular guest, on a regular day.
You receive your report with recommendations and we discuss the next steps together.
Whether it's a family farm with a petting zoo or a theme park with a roller coaster: guests everywhere expect the same thing – a really good day out.
A selection of attractions we have already worked with.
The Vienna Giant Ferris Wheel at the Prater – one of Europe's best-known landmarks.
Holiday resort and leisure park around a historic moated castle.
DIY adventure farm between Hamburg and Bremen with a huge community.
I've worked in the leisure industry for more than 20 years – in operations, guest experience and HR. I know how much heart goes into every attraction, and how quickly small things shape a guest's day.
In 2019 I founded Amusement Business Support and have since worked with parks and attractions of every size across Europe. I also host the German-language podcast “How to Freizeitpark”. With FreizeitAgent I bring the guest's view back to the decision-makers' table – honest, respectful and with recommendations that work in day-to-day operations.
Fill in the form and we'll get back to you within two working days to schedule a briefing call.